Empowering Small Businesses to Make a
BIG Difference
by creating the experiences, products, and processes they need.
We are White Tanks Consulting
We apply a human-centered approach to product and process development. We provide authentic, data-backed solutions to help your business thrive.
We consult, we collaborate, and we create.
How we serve you
Growth Solutions
We partner with you to take action on insights by optimizing your operations, ensuring a strong foundation for sustained success.
Assessment Development
We support you at every step, from brainstorming to execution, in creating quizzes, surveys, and assessments designed to drive growth and success.
Product Development
From initial concept to launch, we provide expert guidance to ensure your product enters the market successfully and with impact.
About Us
We are dedicated to helping small businesses succeed through personalized product development, insightful assessments, and transformative change management.
I hold a PhD in Industrial-Organizational Psychology and have spent years consulting for both major companies and small organizations, honing my expertise in leadership and assessment.
In 2020, I took a leap into the startup world, where I gained hands-on experience in operations and product management. Now, I bring this diverse background and heartfelt passion to support your business in reaching its full potential.
Let's create together!
Angela May, PhD
Founder and CEO
Angela has consulted for both major companies and small organizations, honing her expertise in organizational management and assessment development.
She specializes in assessment and product development, with a natural flair for creating order from chaos.
We aspire to be the premier consulting partner, driving transformation through a deep understanding of organizational dynamics, cutting-edge assessment tools, and a commitment to long-term success.
